PLAN BEFORE YOU EQUIP
Start with the required deliverables, the product surface, and the final channel. These decisions reveal which setup, equipment, lighting, camera controls, and production steps the shoot actually needs.
BUILD THE RIGHT SETUP
Start with the decision that is holding up the shoot. The guides below cover setup, equipment, camera controls, backgrounds, props, and video workflow.
Arrange the product, camera, light, background, support, and working space.
Plan the setup
Choose a useful camera, lens, support, light, modifier, and small studio kit.
Choose photo equipment
Set aperture, shutter speed, ISO, focus, white balance, and file format for a clear product.
Set up the camera
Choose a background that separates the product, supports accurate color, and fits the final channel.
Choose a background
Use props only when they clarify scale, ingredients, use, category, or brand mood.
Plan useful props
Use the main camera, stable support, controlled light, focus, exposure, and a simple editing workflow.
Shoot with iPhone
Choose a camera, lens, support, movement tool, light, audio, and monitoring kit by shot need.
Choose video equipment
Plan the brief, shot list, pre-production, shoot, edit, review, delivery, and archive.
Follow the video processPLAN THE FORMAT DIFFERENCE
Both formats need a clear product, controlled light, and a defined channel. Video adds time, movement, continuity, and often audio to the plan.
Still-image production
List the required views, detail shots, aspect ratios, backgrounds, and channel-specific crops.
Video production
List duration, shot order, camera or product movement, aspect ratios, sound needs, and final versions.
Still-image production
Prioritize stable support, suitable focal length, controlled light, background, and accurate capture settings.
Video production
Add movement support, continuous and flicker-free light, monitoring, power, storage, and audio when required.
Still-image production
Check dust, reflections, color, focus depth, edge separation, and whether every crop remains usable.
Video production
Also test focus changes, flicker, exposure shifts, movement paths, continuity, heat, power, and recording time.
PREPARE ONLY WHAT YOU NEED
A useful setup completes the required shots without adding equipment, handling, or review work that the deliverables do not need.
List the images, shots, aspect ratios, and platform placements you must deliver.
Account for size, surface, reflection, transparency, movement, and handling.
Review one representative image or shot before producing the complete content set.
CREATE WITH MAKEAD
Use a clear product image as the reference, describe the next scene or motion, and review the result against the real product.
