PLAN THE CONTENT INVESTMENT
Choosing photos or video is only the first budget decision. Product count, shot count, location, people, complexity, review rounds, usage, and delivery usually determine the final total.
COMPARE WHAT THE WORK INCLUDES
Compare how each format creates work, then open the matching estimator with a written deliverable list.
Estimate cost by product count, image count, preparation, styling, location, retouching, usage, and revisions.
Estimate photography cost
Estimate cost by concept, duration, shot complexity, crew, location, edit, motion work, sound, revisions, and versions.
Estimate video costCOMPARE THE SAME SCOPE
A low quote may cover fewer products, fewer versions, limited revisions, or narrower usage. Compare the work and rights included before comparing totals.
Photo budget
Count products, final images, views, detail shots, backgrounds, aspect ratios, retouching levels, and versions.
Video budget
Count concepts, scenes, shots, duration, aspect ratios, edits, sound, captions, motion work, and versions.
Photo budget
Preparation, styling, surface control, lighting, camera time, location, talent, and product handling shape the shoot cost.
Video budget
Add shot sequencing, movement, continuous performance, camera support, monitoring, power, storage, and audio needs.
Photo budget
Clarify selection, retouching, compositing, color, revisions, file variants, channels, regions, and usage term.
Video budget
Clarify edit rounds, color, cleanup, motion graphics, sound, captions, cutdowns, channels, regions, and usage term.
PREPARE A COMPARABLE BRIEF
Two quotes are comparable only when they cover the same products, outputs, production complexity, review process, usage, and delivery.
Specify product count, image or video count, lengths, ratios, formats, and versions.
Account for styling, talent, locations, product handling, movement, sound, retouching, and motion work.
Agree on review rounds, change boundaries, usage rights, channels, term, archive, and delivery.
CREATE WITH MAKEAD
Use one clear product image to test the creative direction before expanding the production scope.
