CHOOSE BY WHAT BUYERS NEED TO SEE
Choose photos when buyers need to compare form, color, detail, and scale at their own pace. Choose video when the answer depends on movement, operation, sequence, or visible change.
TWO PRACTICAL GUIDES
Select the format first, then use the matching guide for planning, production, review, and delivery.
Follow a seven-step workflow from a simple tabletop setup through testing, light editing, and export.
Follow the photo workflow
Turn one buyer question into a useful product story with a clear beginning, informative action, and stable ending.
Plan the product videoCOMPARE BEFORE YOU PRODUCE
The format changes the information you need to show, the plan you prepare, and the way the final asset should be reviewed.
Product photos
Use photos when the buyer needs time to inspect shape, color, finish, labels, included parts, or scale.
Product video
Use video when the buyer needs to see setup, movement, operation, sequence, or a before-and-after result.
Product photos
Prepare a shot list with required views, details, crops, backgrounds, and final placements.
Product video
Prepare a short sequence with a clear opening, useful action, supporting shot, and stable ending.
Product photos
Check product shape, color, focus, edges, text, consistency, and every required crop.
Product video
Check product identity, motion continuity, focus, visual artifacts, pacing, and the final frame.
WHEN BOTH FORMATS HELP
Some products need still images for close inspection and video for movement or use. Plan the two formats as one set so each asset answers a different question.
Use photos to establish the complete product, important details, scale, variations, and included parts.
Use video for setup, operation, movement, material behavior, or change that the image set cannot show clearly.
Remove repeated views and confirm that every image or shot adds information buyers still need.
CREATE WITH MAKEAD
Start with a clear product image and describe the image or motion buyers still need to see.
