Etsy listing video
Etsy listing video size, length and format
Etsy listing videos can be 3 to 15 seconds, up to 100 MB, and are published without audio. Use that short window to reveal scale, material, construction, condition, or use more clearly than another still photo.
Etsy listing video requirements at a glance
| Requirement | Current answer |
|---|---|
| Videos per listing | Up to 2 |
| File size | Up to 100 MB each |
| Length | 3 to 15 seconds |
| Resolution | At least 500 pixels, ideally 1080 pixels or more |
| Aspect ratio | Current dedicated guidance names 2:1 or 1:2 |
| Audio | Etsy removes audio after upload |
| Listed formats | MP4, MOV, FLV, AAC, AVI, 3GP, MPEG |
Use the two video slots for different evidence
Video one
Prove the item itself with shape, material, construction, condition, or included pieces.
Video two
Prove scale or use with a hand, body, room, opening, fastening, or simple action.
Choose a crop that keeps the item useful
- Use 2:1 when width, a set, or a horizontal action carries the evidence.
- Use 1:2 when the item is tall or the useful action is vertical.
- Recompose for the chosen ratio rather than cutting evidence from one master.
- Keep hands, closures, edges, and the complete product inside the crop.
Export for the real listing, not for a generic feed
- Keep the clip between 3 and 15 seconds.
- Stay under 100 MB and use a currently listed file format.
- Start with the item visible instead of a long title card.
- Make every important point understandable without audio.
- Review the crop on a phone before upload.
- Confirm item, condition, color, and included pieces match the listing.
Add the video to the Etsy listing
Edit the listing, open the photos and video area, add the finished file, wait for processing, and preview the listing. If the uploader rejects the file, recheck length and size first, then format and resolution.
Frequently asked questions
Etsy listing video FAQ
Practical answers for file limits, two-video planning, silent storytelling and crop quality.
What is the maximum Etsy listing video size?
Each listing video can be up to 100 MB and 3 to 15 seconds long. Etsy lists MP4, MOV, FLV, AAC, AVI, 3GP, and MPEG, with a minimum resolution of 500 pixels and an ideal resolution of at least 1080 pixels.
How should I use the two Etsy listing-video slots?
Use the first video to establish the item’s material, construction, condition, or included pieces. Use the second for scale, fit, opening, fastening, or a simple use action; two different buyer answers are more useful than two similar rotations.
Does Etsy keep the video's sound?
No. Etsy removes audio after upload, so the first frame should already show the item and every important point must be visible through action, framing, or comparison. Do not spend the short runtime on spoken explanation or a long title card.
Should I use a 2:1 or 1:2 aspect ratio for Etsy?
Use 2:1 when width, a set, or a horizontal action carries the evidence. Use 1:2 for tall products or vertical actions, and compose for the chosen ratio so hands, closures, edges, and the complete item stay visible.
How can I keep an Etsy listing video under 100 MB without making it blurry?
Trim every unused second first, then export an H.264 MP4 at the final crop instead of resizing a larger master during upload. Keep the product large in frame and avoid heavy grain or fast background motion, because those details consume bitrate without helping a buyer inspect the item.
Create with MakeAD
Show the detail buyers cannot judge from another photo
Turn one clear product image into a short view of material, condition, scale, construction, or use. Keep it silent, concise, and ready for Etsy listing upload.
Show the detail buyers keep asking about