Etsy listing video size, length and format

Etsy listing videos can be 3 to 15 seconds, up to 100 MB, and are published without audio. Use that short window to reveal scale, material, construction, condition, or use more clearly than another still photo.

Use each Etsy video slot for a different piece of visible evidence.

Etsy listing video requirements at a glance

Requirement	Current answer
Videos per listing	Up to 2
File size	Up to 100 MB each
Length	3 to 15 seconds
Resolution	At least 500 pixels, ideally 1080 pixels or more
Aspect ratio	Current dedicated guidance names 2:1 or 1:2
Audio	Etsy removes audio after upload
Listed formats	MP4, MOV, FLV, AAC, AVI, 3GP, MPEG

A listing can contain up to two videos, and Etsy removes audio after upload. Give each clip one visible job so the item, action, and result remain clear within 15 seconds.

Use the two video slots for different evidence

Video one

Prove the item itself with shape, material, construction, condition, or included pieces.

Video two

Prove scale or use with a hand, body, room, opening, fastening, or simple action.

Repeating the same rotation twice wastes the second slot. Let each clip answer a question a buyer might otherwise send in a message.

Choose a crop that keeps the item useful

Use 2:1 when width, a set, or a horizontal action carries the evidence.
Use 1:2 when the item is tall or the useful action is vertical.
Recompose for the chosen ratio rather than cutting evidence from one master.
Keep hands, closures, edges, and the complete product inside the crop.

Export for the real listing, not for a generic feed

Keep the clip between 3 and 15 seconds.
Stay under 100 MB and use a currently listed file format.
Start with the item visible instead of a long title card.
Make every important point understandable without audio.
Review the crop on a phone before upload.
Confirm item, condition, color, and included pieces match the listing.

Make an Etsy listing video from one product photo

No footage yet? The MakeAD AI video generator turns one product image and a short motion prompt into a clip. Match its settings to the Etsy rules above before you generate, because neither model offers the 2:1 or 1:2 ratio Etsy names.

Etsy rule	MakeAD setting	What to do
3 to 15 seconds	Seedance 2.0: 5, 8, 10 or 15 s. Seedance 2.5 also offers 20 and 30 s	Choose 15 s or shorter. A 20 or 30 s clip is longer than Etsy accepts.
At least 500 px, ideally 1080 px or more	Seedance 2.0: 480p, 720p, 1080p or 4K. Seedance 2.5: 480p or 720p	Use Seedance 2.0 at 1080p when you want to meet the Etsy ideal; higher settings use more credits.
2:1 or 1:2	16:9, 9:16, 1:1, 4:3, 3:4, 21:9 or automatic	Generate 16:9 and trim the top and bottom to 2:1, or generate 9:16 and trim the sides to 1:2, in a video editor. Keep the whole product inside the trimmed frame.
MP4, MOV and other listed formats	MP4 with Seedance 2.0; MP4 or MOV with Seedance 2.5	Both are on the Etsy list. Check the file is under 100 MB after any trimming.
Audio is removed	Motion comes from your prompt	Describe one visible action, such as a slow turn, an opening lid or a close pass over a texture, so the clip works silently.

Video models can still change shape, packaging or text. Review every frame against the real item and use the clip only when it shows what the buyer will receive.

Add the video to the Etsy listing

Edit the listing, open the photos and video area, add the finished file, wait for processing, and preview the listing. If the uploader rejects the file, recheck length and size first, then format and resolution.

Frequently asked questions

Etsy listing video FAQ

Practical answers for file limits, two-video planning, silent storytelling and crop quality.

What is the maximum Etsy listing video size?

Each listing video can be up to 100 MB and 3 to 15 seconds long. Etsy lists MP4, MOV, FLV, AAC, AVI, 3GP, and MPEG, with a minimum resolution of 500 pixels and an ideal resolution of at least 1080 pixels.

How should I use the two Etsy listing-video slots?

Use the first video to establish the item’s material, construction, condition, or included pieces. Use the second for scale, fit, opening, fastening, or a simple use action; two different buyer answers are more useful than two similar rotations.

Does Etsy keep the video's sound?

No. Etsy removes audio after upload, so the first frame should already show the item and every important point must be visible through action, framing, or comparison. Do not spend the short runtime on spoken explanation or a long title card.

Should I use a 2:1 or 1:2 aspect ratio for Etsy?

Use 2:1 when width, a set, or a horizontal action carries the evidence. Use 1:2 for tall products or vertical actions, and compose for the chosen ratio so hands, closures, edges, and the complete item stay visible.

How can I keep an Etsy listing video under 100 MB without making it blurry?

Trim every unused second first, then export an H.264 MP4 at the final crop instead of resizing a larger master during upload. Keep the product large in frame and avoid heavy grain or fast background motion, because those details consume bitrate without helping a buyer inspect the item.

Create with MakeAD

Show the detail buyers cannot judge from another photo

Turn one clear product image into a short view of material, condition, scale, construction, or use. Keep it silent, concise, and ready for Etsy listing upload.

Show the detail buyers keep asking about